Quibi

2020

The idea was that people on the go would pay for yet another streaming service to watch short 5-10-minute episodes on their phones. Shows were formatted to work in both landscape and portrait modes, and could only be watched on your phone. With nearly $2 billion from big-name investors, success was certain.

Despite stars such as Kevin Hart, Jennifer Lopez, and Steven Spielberg, the shows failed to attract any interest. The mediocre content was worse than the free stuff on TikTok. People refused to pay for something they didn’t understand. Quibi died just six months after launch.

Additional info:

The New York Times - Quibi, Short-Form Streaming Service, Quickly Shuts Down