DivX
1998 - 1999
The DivX was an innovative attempt to create an alternative to video rental. The discs were “disposable”, which meant that once you started watching a movie, you had only 48 hours to finish it before the disc became unusable.
To use the discs you had to buy a designated media player, a purchase consumers had grown very tired of in the late 1990s. Another problem was that the media spied on customers and uploaded data to the manufacturer. DivX flopped and was discontinued within a year.
Additional info:
CNET - Behind death of Divx were angry customers