Colgate Kitchen Entrees

1960s

In the 1960s Colgate wanted to enter the lucrative ready meal market harnessing its strong brand loyalty. They launched a line of frozen food, perhaps hoping to entice consumers into eating their frozen meals and then brushing their teeth with the company’s toothpaste. Regardless of the reasons, this brand extension was an embarrassing failure.

Here we have reconstructed the packaging with a good measure of artistic freedom. The product line was called Colgate Kitchen and included two entrees, one made from dried chicken and the other from crab meat. Yum Yum - don't forget to floss!

Additional info:

Prospect Magazine - the real story of Colgate Kitchen

Lethbridge News Now - the truth about colgate beef lasagna